HEAD OF DIGITAL CONTENT | START UP (10368)
Our client is the upstart start-up born out of a huge, established player in the mobility and travel space. The goal is to become Europe’s leading online destination for modern Camping experiences!
Their backer has a ton of know-how and experience about Camping, so along with solid funding they already have a great head start.
This is where you come in … We are looking for a Content Lead, who thrives on challenges!
HEAD OF DIGITAL CONTENT | START UP
( m / f )
- Act as a Content Lead and establish the content division (editorial, content strategy, content production, content management and content marketing).
- Develop an overall content concept (integration of external content, production, technology, style, budget, quality assurance, management, distribution, target definition and measuring).
- Manage the whole onsite- (inspiration, information, SEO, increase of conversion) and offsite content (content marketing via social and PR).
- Utilize internally available data as well as conducting competition monitoring and studies, to produce state of the art content through internal and external resources.
- Establish and manage a small in-house editorial team
- Determining, measuring and reporting of KPIs and ROIs as well as controlling and adjusting all actions on the basis of these values
- Several years experience of working in the editorial, content strategy, content marketing or content management area in a digital company
- Excellent grasp of content in all formats (especially editorially and of core data, but also picture and video)
- Experience in the profitable use of content across various channels (Onsite, SEO, Social, PR, etc.)
- Very good understanding of content as an elementary component to generate relevant reach and as a basis for the marketing of the camping platform
- Verifiable success in establishing efficient and scalable content production with in-house teams and through service providers
- Experience with comprehensive core data projects
- Good writing and redacting
- Experience with KPI-driven content-playout as well as using appropriate tools for measuring successes
- Very good German and English
- Unique opportunity to join a wild ride, going from zero to market leader in crazy fast timeframes.
- Robust financing backed by a single, stable and committed backer.
- Senior package, new laptop, nice offices, friendly colleagues.
You love good content and get especially creative when it comes to the production of digital content.
Well … come and join and test your ability to the limit – see how your work directly creates value and be part of the future of Camping so good, no one can imagine it yet.
We look forward to receiving your CV!